Katy Perry release ‘Chained To The Rhythm,’ a reggae-disco track early Friday. With over 3,000,000 streams so far on Spotify, ‘Chained To The Rhythm’ is breaking the record of the highest first-day streaming for a single tune by a female artist.
‘Chained To The Rhythm’ by Katy Perry on VEVO
The success of the track is down to marketing strategy by Perry’s team and Spotify’s ramped up marketing. Spotify’s streaming records are dominated by ‘Shape of You.’ The most recent single by Ed Sheeran which was streamed 6,868,642 times in 24 hours.
We’ve done a lot of thinking about how to position ourselves and be a better partner to the artist.”We didn’t have an artist marketing team before, and we have that now.” said Stefan Blom, Spotify’s chief content officer.
Perry will be performing the track at the Grammy’s on Sunday. We can only expect this numbers to go much higher.